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Popcorn Consumption

Here and Around the World



Popcorn consumption and use takes many forms. People do all sorts of things with popcorn! Of course, much of it is eaten, but the other uses are simply fascinating and tell the tale of this truly unique product.

Munch on These Popcorn Facts!

According to the popcorn board, Americans eat roughly 4 billion popped gallons of popcorn per year. Most popcorn is popped and eaten at home with only about 30% of all popcorn consumption taking place at movies, carnivals, etc.

Popcorn sales in the United States are down about 15% from the 1993 high of 1,158,000,000 units sold. But at close to a billion units sold per year, popcorn remains a staple of the snack food industry. This 15% decline could be attributed to the economy, but it is this author’s belief that the popcorn industry has reached a plateau of ingenuity. I believe we are on the cusp of a Popcorn Revolution!!! Micro-Brands are coming!!!!

Tis The Season . . .

Popcorn interest and demand is seasonal. Americans start thinking more about popcorn in the fall, when the weather turns cold and we turn our attention towards harvest parties and Halloween. This trend continues through December, then drops off significantly in January and remains relatively level until the next autumn.

Popcorn Around the World

World popcorn demand is on the rise! According to FASonline, United States popcorn exports have risen from $26 million in 2004 to $86 million in 2008. If the January to August 2009 trend continues, exports of popcorn could top $100 million for 2009.

Mexico is the leading importer of popcorn, buying over $15 million dollars worth of popcorn in 2008. $6 million dollars worth went to Russia. Japan and South Korea each bought over five million dollars worth of popcorn in 2008.

But, most surprising, was the United Arab Emirates importing the same amount of popcorn as China! They each bought over $3 million of popcorn in 2008. I never knew the UAE took snacking so seriously!



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